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Optimak

Optimising Business. Unlocking Growth.

At Optimak, we help large organisations design and deliver digital programmes that unlock growth, reduce cost, and improve customer experience. From strategy and operating model to execution and benefits realisation, we bring clarity, governance, and momentum to complex change without vendor bias or unnecessary layers. Turn ambition into outcomes, safely and at speed.

Meet the Team

kate daly.jpeg

A senior consultant for complex change. Optimak is an independent digital consultancy partnering with enterprise leaders to plan, mobilise, and de-risk large initiatives. You work directly with the consultant doing the work one accountable partner who aligns stakeholders, sets a clear roadmap, and keeps delivery on track.

How Optimak works

  • Assess – Rapidly surface opportunities, risks, and constraints across people, process, tech, and data.

  • Align – Create shared goals (OKRs/KPIs), decision rights, and a funding model everyone backs.

  • Architect – Define the target operating model, platform choices, and sequencing for value release.

  • Activate – Mobilise teams, vendors, and governance; stand up programme rhythms and reporting.

  • Assure – Independent delivery assurance, risk management, and benefits tracking.

Services

  • Digital Strategy & Roadmaps
    Enterprise vision translated into a prioritised, value-based roadmap with clear milestones, dependencies, and KPIs.

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  • Operating Model & Governance

      Design decision rights, roles, squad topology, funding models, and programme governance (steering, RAID, reporting).

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  • Portfolio & Programme Mobilisation
    Stand up PMO, delivery rhythms, and benefits management. Vendor coordination, commercials support, and risk control.

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  • Product & Platform Transformation
    Define product strategy, backlog, and release plans. Platform consolidation and modernisation (CMS, CRM, commerce, martech).

 

  • Data & AI Strategy
    Data foundations, event & metadata strategy, use-case pipeline, responsible AI guardrails, and value tracking.

 

  • Customer Experience & Omnichannel
    Journey mapping, service design, and experimentation (A/B testing) to lift conversion, NPS, and cost-to-serve.

 

  • Technology Selection & RFP
    Requirements, market scan, RFP/RFQ, scoring, proofs-of-concept, and contract support—fully vendor-neutral.

 

  • Delivery Assurance & Turnaround

      Independent health checks, recovery plans, and hands-on leadership to stabilise timelines, scope, and spend.

 

  • Change, Training & Enablement
    Stakeholder engagement, communications, playbooks, and role-based training to embed new ways of working.

 

      Typical deliverables: strategy deck, 12–18-month roadmap, target operating model, benefits framework, RACI, risk register,

       OKRs/KPIs, vendor scorecards, and an executive dashboard.

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